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Ultra Premium

Exclusively brewed and bottled in Japan

Listed by 1,2,& 3 stars Michelin restaurants



心ほどける, 日本の雪

Japanese snow, melting on the heart

Snow falling down from the sky in a horizontal blur, white and gray, part and whole, various yet repetitious, soft and smooth, melts on the palms and on the hearts. By creating the 'Japanese snow' from organic Hitogokochi rice in this light junmai nigori, we want to bring you the authentic nostalgic Japanese winter taste.

Aroma on the nose

Light umami like steamed sweet rice, creamy like ice cream




Natural sweetness derived from organic rice, creamy yet refreshing with a long dry finish

Combining the creamy smoothness and the refreshing cleanness together, Yuki ShinShin has both charming sides of a premium light junmai nigori. We intentionally leave the rice grains as a whole to bring a wholesomeness as it softly melts on the tip of the tongue when drinking it. The sweetness derived from the organic rice is just right and not overpowering, allowing the ling dry tail to soothe the experienced palate. Zero sugar added. A wonderful premium light junmai nigori for winter or summertime.

Lucious creamy notes on the palate

soft sweet rice


a bite of ice cream


the creamy milk




Slowly and attentively fermented in below zero temperature

Extracting the purest water in Japan from the Yoda River, as it’s filtered through a naturally formed obsidian riverbed, the softest brewing water creates a challenge to brew sake. Turning the downside into an upside, we borrow the power of time and the virtue of patience to brew our sake. Overtime, the modest mineral levels gently feed the self-cultivated yeast to form a miracle growing process in a below-zero temperature environment, which in turn generates a healthy medium for a perfect fermentation of the koji mash to drive out the essentials of the rice at a deeper and richer level. Through a long, labor intensive, slow and attentive fermentation process, the finest and delightful sake is yielded.


Shuzo Story


187 years of tradition and talent are combined with modern techniques and innovation

Founded in 1834, deep in the mountains of Nagano, our prestigious shuzo is surrounded by nature and blessed with the purest water and good weather. Combining 187 years of tradition and talent with modern techniques and innovation, our brewery has achieved more than 21 gold medals in national and international sake competitions. We contract grow the sake rice with local farmers and are committed to lower the carbon footprint by optimizing the polishing rate and 100% recyclable packaging.



The unique key essence of this incomparable sake

Kokuyo Water

GoSenHa Junmai Daiginjo is made from a luxurious super soft water called Kokuyo water, the best drinking water in Japan. The water is snow water filtered through mountains comprised of Obsidian. Treated by the natural energy field, far-infrared rays, and the magnetic force of Obsidian, the super soft water comes with a less aggregation of water molecules. The characteristic of the Obsidian water brings out the fragrance and delicious taste of the rice giving a moment of minerality to the sake.

Hitogokochi Rice

Discover the beauty of 100% rare “Hitogokochi” rice. Grown in the cool waters around the mountains, our rice has large grains and a well-aligned white starch heart "Shinpaku" that is the key for premium sake brewing. We are able to draw a much purer and higher grade sake without an excessive electricity consumption and carbon footprint, and needless overcharge to the consumer. The rice is also harvested through fair-trade contract cultivation with young local farmers.

Ice Temperature Aging

After bottling, all sakes are stored in our refrigerated warehouses where the temperature is attentively kept between 0 - 2 Celsius degrees throughout the year. We pay out keen attention to secure the quality of the sake when it comes to storage and aging conditions, so that you can always enjoy it at its best.

[雪しんしん] | 極上

YUKI SHINSHIN, “Deep deep snow”

Exclusively designed & brewed by THE SAKE LAB

Listed by 1,2,& 3 stars Michelin Starred restaurants

5 Star Customer Reviews

Forbes Travel Magazine recommended

Origin: Nagano, Japan

ABV: 7%

Polish Rate: confidential

Size: 720ml

SMV: -3

Rice: 100% Hitogokochi

Class: Ultra-Premium

Aroma: Sweet rice, ice cream

Taste: Creamy milk, sweet rice, ice cream

Serving Guide: Store in dry cool place. Enjoy the product within 2 days after opening. Chill till 45-50F(8-10C) before drinking. Or heat it up with water-heating method till 104F(40-45C). 

Food Pairing: Umami dishes like meat, roast vegetable, and pasta Or light dishes like sashimi or sushi


“Deep deep snow”

Ultra Premium

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